Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

Will reading Wired for Story really make you smarter?
In my 36th year as a would-be and penniless writer, I found myself exiled to a dark rough and tumble city in the Far West, guns blazing as a steely-eyed wordslinger for hire. But then one day I stumbled upon Lisa Cron’s book Wired for Story.The book’s title had my curiosity. A few sample pages later grabbed my attention and has held it ever since. But the price wasn’t right for a poor, humble English teacher living in China upon a Chinese salary. I had bills to pay, a mistress to please, and habits to feed. It seemed to me that Amazon.com was colluding with other dark powers to suck humanity dry; why else would they charge more for a digital book than its paper copy?But then I heard ghostly voices, the cinematic intonations of Morpheus telling me to choose between the red and blue pill; Obiwan Kenobi, “Use the Force”; Nike commercials, “Just Do It!”; and other such shadows flickering upon the wall of my TV room. Even this very particular retail website seemed to whisper across all the vastness of cyberspace, reminding me of my destiny via a personalized showcase of products, that I was not just born to buy…So I added it to my cart. About a download and two chapters later I found that I was still happy after the post-purchase buzz ran its course.This book should be required reading for all writers – and anybody else seeking an inoculation against the raging pandemic of competing narratives spewed out from marketers, pundits, prophets, and others posing as guardians of the truth – most of whom seem to be more enraptured than enlightened.For writers though, Wired for Story is quite different from other “how to” books, as Lisa Cron approaches the craft of storytelling from a neuroscientific point of view. She makes the case that writers aren’t just entertainers: they are some of most powerful shakers and shapers of human perception.So if storytellers are like snake oil salesmen, then what is the difference? Both seem to be highly skilled in crafting story, using imagery, and evoking emotions, memories, desires. The difference is all about marketing. Salesmen claim to have knowledge, skills, and expertise, that they, and they alone have whatever it takes to get the facts right and fix things. They market their brands cloaked in story, as if they have a monopoly on truth, or at least the can-do spirit and problem-solving experience needed to improve the economy, save the world, whatever. It doesn’t matter that time and time again reality proves them wrong; they will always have another story to spin.The difference between those who would use the power of story to express themselves versus those who would use it for personal gain is, perhaps, a fine red line marking the shadowy borders of between ethics and morality. Storytellers differ because they use words to hook audiences and manipulate a willing reader’s central nervous system. They make no claims to knowledge or expertise.Indeed, fiction writers will be first to emphasize their work is fictional, and not based on any real life events or people. Their best writing leaves readers thinking, questioning, minds opening, empathizing, expanding their worldviews, the list goes on almost ad infinitum. Storytellers speak for themselves and let audiences think for themselves; pundits speak for others and tell audiences what to think.What’s more, the art and craft of story, as well as the talent and hard time in solitary confinement required for their honing, is estimated to take an average storyteller at least 1,000,000 words or 10,000 hours – not including all the reading, language arts development, and life experience necessary to get to a point one needs to seriously embark on such a ludicrous and un-economical vocation.This means that fiction writers who risk everything for dubious prospects of financial reward must have something else driving them – and a good day job. A presidential candidate though, who has genuinely done the time, and crafts speeches with the skill of a poet or bard, should hypothetically have the critical thinking background, moral authority, and empathy to be a great leader. But in the final analysis, actions contradict words; their ability to spin tales proves the old universal theme that the pen is mightier than the sword.Now when I finish Wired for Story sometime this week, I will be one step further on this endless quest to actually sell stories for a living (i.e. stories fit for the fiction aisle of an actual bookstore, not a review for an online retailer). Until then, I’m probably just a hypocrite acting as if a single book alone makes a smarter man, when in fact I know little of anything (which is why I became a writer in the first place) — or maintaining such a humble pretense. But I don’t know myself well enough to be certain. That kind of exploration would be a whole other story – but it would be unsafe to say that I lived happily ever after reading this book.The End

L’ambiente dell’industria editoriale occidentale non ci piace. È corrotto, ladro e mafiosetto. L’idea di spendere tempo e denaro per studiarsi di farsi accettare personalmente e professionalmente da esso, ancor meno.Oltretutto, se c’è un sotto-settore dell’industria editoriale che da novanta anni sfrutta la ambizione tutta piccolo-borghese cantata dai Beatles ne “Paperback Writer” e la volontà di migliorare se stessi dei fessi, è proprio l’industria del consiglio editoriale di massa.La prima pagina della Signora LISA CRON che ho aperto mi ha visto addormentato prima che finissi il paragrafo sul quale avevo puntato gli pcchi.

This book gives one a real great insights. Very helpful…